MarketingFull-Time
Marketing Officer
Lilongwe Head Office
Marketing
Deadline: Wednesday, 04th November, 2026
Role Summary
About This Opportunity
The Marketing Officer is responsible for promoting Ufulu Finance Limited’s products and services, managing the company’s digital presence, maintaining brand consistency and supporting marketing campaigns to increase brand awareness and generate customer leads.
Daily Impact & Scope
Key Responsibilities & Deliverables
Digital Marketing and Content Creation
- Manage the company’s website and social media platforms, ensuring information is accurate and up to date.
- Create and publish engaging content, including product promotions, company updates and customer education materials.
- Maintain a content calendar to ensure consistent online communication.
- Monitor online enquiries and refer sales-related leads to the Business Development Officer or relevant branches.
- Track social media engagement and website performance and prepare periodic reports.
Marketing Campaigns and Brand Management
- Coordinate marketing campaigns to promote the company’s financial products and services.
- Prepare and distribute marketing materials, including brochures, posters, flyers and banners.
- Ensure consistent use of the company’s logo, colours and branding across all communication channels.
- Support product launches, promotional events, community outreach and branch marketing activities.
- Liaise with designers, printers and other service providers to produce approved marketing materials.
Market Research and Customer Awareness
- Gather information on customer preferences, competitor activities and market trends.
- Support customer education and financial literacy campaigns.
- Collect customer feedback and recommend improvements to marketing messages and promotional activities.
- Identify opportunities to improve brand awareness and reach new customer segments.
Lead Generation and Coordination
- Implement approved marketing activities aimed at generating customer enquiries and leads.
- Record and forward marketing-generated leads to the Business Development Officer or relevant branches.
- Work with the Business Development Officer to align marketing campaigns with sales priorities.
- Obtain feedback on campaign results and use it to improve future marketing activities.
Reporting and Compliance
- Prepare monthly marketing activity and performance reports.
- Maintain records of marketing campaigns, materials and related expenditure.
- Ensure all marketing materials are approved before publication or distribution.
- Ensure that marketing communications accurately represent the company’s products, pricing, terms and conditions.
- Comply with company policies, applicable regulations, privacy requirements and approved brand guidelines.
- Perform other related duties assigned by management.
Performance Measures
Key Performance Indicators
- 1Consistency and growth of social media activity and engagement.
- 2Timely updating of the company website and digital platforms.
- 3Number of marketing campaigns and promotional activities completed.
- 4Number of qualified leads generated through marketing activities.
- 5Timeliness of lead referral to the Business Development Officer and branches.
- 6Timely production and distribution of marketing materials.
- 7Consistency and accuracy of company branding.
- 8Timeliness and accuracy of monthly marketing reports.
- 9Performance of marketing campaigns against agreed objectives and budgets.
- 10Compliance with approved marketing and communication policies.
Ideal Candidate Profile
Qualifications & Experience
- A bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing or a related field.
- Minimum of 4 years’ experience in Marketing.
- Integrity and discretion in handling confidential information.
Terms of Employment
Remuneration
Salary
Competitive salary + comprehensive healthcare
You will sign an employment contract with Ufulu Finance Limited.
Official Application
Ready to Apply?
Submit your application online using the form below.
Role:Marketing Officer
Department:Marketing
Location:Lilongwe Head Office
Type:Full-Time
Deadline:Wednesday, 04th November, 2026
Applications and enquiries:vacancies@ufulufinance.com
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